Bobby McKeon, better known as 4B, may only be 26 years old, but he’s already been honing his musical skills for nearly half of his life. The American DJ and producer has relentlessly pursued his signature sound and vision over the last 11 years, garnering support from some of the industry’s legends like Skrillex, DJ Snake, Diplo and Tiesto for his unique sound and meticulous production style. The support bleeds deep; it is a special moment when world icon DJ Snake looks over to his peer Diplo and states that 4B is “the next big thing with the hottest s**t in the streets.”
In 2015, 4B created “Pop Dat,” with Aazar, the booty-shaking banger that would become his trademark single; the track became one of the most played songs of 2016 and topped over 9 million streams, putting 4B firmly on the map as one to be watched in the dance music scene. In addition to his original productions, 4B’s penchant for forward-thinking production style translates into winning remixes; he has put his signature touch on the likes of Fetty Wap’s “My Way” with Flosstradamus and DJ Snake’s “Middle,” earning 6 and 8 million total streams respectively. In 2018, 4B was the leading artist on DJ Snake’s label Premiere Classe with his track “Whistle,” which was played by everyone from Dog Blood to Diplo and Yellowclaw as one of the year’s hottest festival anthems.
4B has also earned himself somewhat of a cult following from his electric live performances, stemming from hallmark shows at major festivals including HARD Summer, Coachella, ULTRA Miami, and a residency at Drai’s Las Vegas. All of those pale in comparison to his wildly popular set at EDC Las Vegas right before ZEDD, where he brought out Soulja Boy as a special guest. Most recently he embarked on the BLACKOUT tour with Flosstradamus, following their release of the track of the same name on Ultra Records, hitting major cities across the US and Canada this summer.
Bobby has come a long way from mapping out beats at a school lunch table in Westfield, NJ. As he continues to evolve and mature as an artist, the next wave of his career is bound to make him bigger and better than ever.