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Lloyiso

Lloyiso wields the kind of voice that instantly tugs at heartstrings. It’s the kind of voice that shines in any arena—whether in front of a laptop camera or under the lights of a festival stage. It’s the kind of voice that makes you stop what you’re doing and sing along. Hailing from just outside of Port Elizabeth, South Africa, the singer, songwriter, and producer conveys emotion in its purest form through a series of 2021 singles for Universal Music Group South Africa/Republic Records and much more music to come. “I try to tap into untapped emotions,” he explains. “I’m a very sensitive person by nature. When you listen to me, I hope you get in touch with the same feelings and you end up crying, smiling, or dancing. I’m just excited to connect on an intimate level.” As a kid, family and music surrounded him. He grew up with an older sister and brother as well as one younger brother, while a never-ending parade of cousins rolled through his house. Raised by his mother and stepfather, he never saw his biological father again after a police van picked him up at 3AM one night when Lloyiso was three-years-old. Nevertheless, he looked forward to music in church on Sundays and discovered the likes of Jennifer Hudson through his sister. Every morning, he sang as soon as he woke up and got ready for school in addition to regularly serenading an imaginary crowd in the backyard. “There’s nothing else I’d rather do than freaking belt my ass off,” he grins. At 16-years-old, he appeared on South African Idol and placed fifth in the competition. Following “three weeks at university,” he left school and focused on music inspired by the likes of Sam Smith and Kanye West. He performed anywhere possible, singing in exchange for dinner at local pubs. He even recorded in English and ten different African languages. Taking over social media, Lloyiso amplified his voice globally by posting covers on Facebook before embracing YouTube. He gained the endorsement of everyone from Kygo to Tyga and gradually amassed an enthusiastic audience. Nailing viral renditions of Rihanna, Billie Eilish, Lewis Capaldi, and more, he launched his TikTok during 2020, generating tens millions of views and attracting the attention of labels worldwide. Finding his home, he notably made history as “the first South African artist signed to Republic Records.” He previewed his debut single “Seasons” on TikTok and incited a flurry of anticipation for the official release with 13K creates just on the preview. On the track, his robust delivery resounds over soft and sparse piano. With a full-bodied performance, his range practically overpowers on the hook as he confesses, “It’s been hard to accept that seasons change and feelings fade, so all I ask, don’t call me.” “I was feeling insecure about myself,” he admits. “I wondered why I was bothered when people weren’t there for me during times that I needed them. I needed to bring myself back to life, so I took all of those emotions and put them into the song. It’s about the realization you don’t need anyone else’s love but your own. It’s sad song and a happy song all at once. It’s an affirmation to love myself.” In the end, Lloyiso’s voice may very well inspire you too. “When you listen to me, I want you to walk away believing you can chase your dream, love your family, and conquer anything you want to conquer,” he leaves off. “I’m trying to portray my best self, so you can be your best self too.”